Every once in a while (thankfully, not more often than that), the CEO reaches out to your team directly with an ask. You all know the feeling. Stress, dread, fear. These are all appropriate emotional responses. But after the shock wears off, you realize the gloves are off. The CEO just handed you a get-out-of-jail-free card and a hall pass to do whatever it takes to get it done. So we did. We came up with a five-year vision for the data warehouse.

He loved it so much that it became that year's warehouse.